Aspen event to redefine design?

The theme for this year’s international design conference at Aspen, Colorado, USA is New business: redefining the idea of design.

“Until we begin redesigning the idea of design, designers will be working on the wrong problems, managers won’t know what to ask from design, corporations will try to re-engineer themselves without really designing their structures,” says conference chairman John Kao of Harvard Business School. The event, taking place from 8 to 11 June, will have a video conference between Aspen and Colorado and aims to have a computer link in London.

International News: Clare Dowdy 0171-439 4222

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