Harvey Nicks gets new look

LONDON store Harvey Nichols is introducing new retail designs by London consultancy Four IV.

An area of 560m2 on the shop’s ground floor – roughly half the floorspace – is being given a new look. The remainder of the floor is occupied by concessions and is not part of the Four IV project.

The first phase, due to open in the next few weeks, is the handbag department. The hat shop and small leather goods follow, and further phases include scarves and belts, luggage, fragrance, hosiery and sunglasses.

Four IV previously designed graphics for the Knightsbridge store’s brochure. The retail design project was won in a four-way credentials pitch.

Four IV director Chris Dewar-Dixon says: “This was a unique opportunity – Harvey Nichols has such a strong identity already. The scheme involves unifying the ground floor area, dispensing with the walkways and providing a flexible and sophisticated merchandising system throughout.”

Dewar-Dixon says that the aim of the redesign is to bring the creativity expressed through the store’s window displays into the shop. Four IV’s input includes designing a hat stand.