McIlroy Coates, the Edinburgh consultancy, has designed a brochure for The Exchange development in the Scottish capital. The city is vying to become a new European financial centre and as none of the buildings have yet been built, the brochure was conceived as an inspirational device to entice financial institutions to relocate to Edinburgh, says consultancy director Kate Sutherland. `It had to excite people,’ she adds, and present the city as upbeat and modern instead of traditional and classic. The brochure is packaged in a silver foil envelope, imported from the US, with The Exchange’s X logo on the front. Brochure photography is by Phil Sayer.
As part of our series looking at jobs in design studios, we speak to Pelin Morris, wayfinding graphic designer at Endpoint, about her fascination with human behaviour, why she observes
Learn about London’s street signs, visit an exhibition about brilliant craftswomen and find out whether you’ve won a coveted Design Week award.
The 36-year-old cultural event has a new, reversible campaign identity for this year, which features comic strips that tell different tales depending on which way they are read.
The new events space by Mary Duggan Architects can be adapted with translucent curtains that sweep across the room to mark out different areas.