McIlroy Coates, the Edinburgh consultancy, has designed a brochure for The Exchange development in the Scottish capital. The city is vying to become a new European financial centre and as none of the buildings have yet been built, the brochure was conceived as an inspirational device to entice financial institutions to relocate to Edinburgh, says consultancy director Kate Sutherland. `It had to excite people,’ she adds, and present the city as upbeat and modern instead of traditional and classic. The brochure is packaged in a silver foil envelope, imported from the US, with The Exchange’s X logo on the front. Brochure photography is by Phil Sayer.
MarinaTex, an organic and biodegradable alternative to traditional plastic, was developed by University of Sussex student Lucy Hughes.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.