McIlroy Coates, the Edinburgh consultancy, has designed a brochure for The Exchange development in the Scottish capital. The city is vying to become a new European financial centre and as none of the buildings have yet been built, the brochure was conceived as an inspirational device to entice financial institutions to relocate to Edinburgh, says consultancy director Kate Sutherland. `It had to excite people,’ she adds, and present the city as upbeat and modern instead of traditional and classic. The brochure is packaged in a silver foil envelope, imported from the US, with The Exchange’s X logo on the front. Brochure photography is by Phil Sayer.
The £50m refurbishment project has been led by architectural firm Stanton Williams, and features areas that the public can use without having to buy a ticket to a performance.
The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched
Created by in-house designers, the store aims to have an “immersive” feel to help customers imagine products in their own homes.
From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon