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McIlroy Coates, the Edinburgh consultancy, has designed a brochure for The Exchange development in the Scottish capital. The city is vying to become a new European financial centre and as none of the buildings have yet been built, the brochure was conceived as an inspirational device to entice financial institutions to relocate to Edinburgh, says consultancy director Kate Sutherland. `It had to excite people,’ she adds, and present the city as upbeat and modern instead of traditional and classic. The brochure is packaged in a silver foil envelope, imported from the US, with The Exchange’s X logo on the front. Brochure photography is by Phil Sayer.

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