Texaco, one of the UK’s largest petrol retailers with more than 1200 sites, has unveiled a revamped forecourt concept. Design work is by 20/20 and Ove Arup & Partners.
The new concept, on the Albert Embankment in London, is a development of 20/20’s earlier work for Texaco, which was unveiled in September 1993.
The aim of the project was two-fold, according to 20/20 creative director Bernard Dooling. “Texaco wanted to establish the optimum combination of existing and new forecourt offers for each particular type of Texaco outlet, while also ensuring that the vision of the original pilot could be driven throughout the Texaco network,” says Dooling.
Dooling claims that the consultancy’s work with Ove Arup has revolutionised traditional forecourt construction methods by developing a system where all the architectural components of the concepts could be mass produced, rather than each new site having to be built from scratch.
Arup director Chris Wise says: “Much like the auto industry, we sought to take the `concept vehicle’ and develop a range of models around it. By deploying a high quality mass production approach – unheard of in this sector – Texaco can build its forecourts at high speed, and optimise its investment costs.”
A Texaco spokesman would make no comment on whether the concept would be rolled out across the chain, but the company is monitoring the pilots.