Cable & Wireless Communications is to a review its branding, following a recent marketing services roster review and the sale of consumer arm CWC ConsumerCo to NTL.
The new business-focused brand is expected to use a blue palette, to replace the yellow associated with its customer-centric marketing communications.
Cable & Wireless brand manager Alex Butler confirms a review is in motion, but says no plans are fixed. “I can’t say we won’t make changes in future, but we have to implement internal structures first,” says Butler. “We have been reviewing the brand.”