Nerissa Martin, managing director of NMB, thinks the radio that NMB produced for Kiss FM is the kind of merchandise that will enable a company to realise its full marketing potential. ‘It tends to be the media companies that have really got their finger on the pulse, but it’s starting to trickle down into other types of business,’ Martin says. ‘If it’s a dynamic marketing team they judge you on innovation and the service level. For Kiss we thought it was not good enough just to find a radio. We had to think of something that was different and trendy. You’ve got to put on a Kiss FM listeners hat and say, “What would I want to receive that really conveys Kiss FM to me?”
The Pentagram partner created the identities of both Fantastic Beasts films, as well as the overarching brand for the Wizarding World, which encompasses the Harry Potter and Fantastic Beasts franchises.
A highlight of the retail concept is a “trial space” resembling a basketball court, which features the brand’s manifesto in Arabic.
As part of our series on design in 2019, Clotilde Passalacqua, interior design leader at Ikea UK and Ireland, looks at what will happen in interior design over the next
Amid a tough retail climate and increasing competition from online stores, we look at how bricks-and-mortar shops are finding new ways to entice customers.