Nerissa Martin, managing director of NMB, thinks the radio that NMB produced for Kiss FM is the kind of merchandise that will enable a company to realise its full marketing potential. ‘It tends to be the media companies that have really got their finger on the pulse, but it’s starting to trickle down into other types of business,’ Martin says. ‘If it’s a dynamic marketing team they judge you on innovation and the service level. For Kiss we thought it was not good enough just to find a radio. We had to think of something that was different and trendy. You’ve got to put on a Kiss FM listeners hat and say, “What would I want to receive that really conveys Kiss FM to me?”
Nearly 200 students and 50 staff within the university’s Schools of Art and Humanities have expressed concerns that cutting academic modules could affect students’ career prospects and put tutors out
Banking start-up Tide has revealed the portrait card design as part of a wider rebrand by consultancy Article.
Dalziel & Pow has given the building society and bank a new store design that aims to create a more “homely” feel for high-street banks, while ditching closed counters to
Design studio SomeOne has given Parliament a rebrand to make it easier to access and use online, distinguishing it from the Houses of Parliament so it is centred around the