Nerissa Martin, managing director of NMB, thinks the radio that NMB produced for Kiss FM is the kind of merchandise that will enable a company to realise its full marketing potential. ‘It tends to be the media companies that have really got their finger on the pulse, but it’s starting to trickle down into other types of business,’ Martin says. ‘If it’s a dynamic marketing team they judge you on innovation and the service level. For Kiss we thought it was not good enough just to find a radio. We had to think of something that was different and trendy. You’ve got to put on a Kiss FM listeners hat and say, “What would I want to receive that really conveys Kiss FM to me?”
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last