Nerissa Martin, managing director of NMB, thinks the radio that NMB produced for Kiss FM is the kind of merchandise that will enable a company to realise its full marketing potential. ‘It tends to be the media companies that have really got their finger on the pulse, but it’s starting to trickle down into other types of business,’ Martin says. ‘If it’s a dynamic marketing team they judge you on innovation and the service level. For Kiss we thought it was not good enough just to find a radio. We had to think of something that was different and trendy. You’ve got to put on a Kiss FM listeners hat and say, “What would I want to receive that really conveys Kiss FM to me?”
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The £50m refurbishment project has been led by architectural firm Stanton Williams, and features areas that the public can use without having to buy a ticket to a performance.