Nerissa Martin, managing director of NMB, thinks the radio that NMB produced for Kiss FM is the kind of merchandise that will enable a company to realise its full marketing potential. ‘It tends to be the media companies that have really got their finger on the pulse, but it’s starting to trickle down into other types of business,’ Martin says. ‘If it’s a dynamic marketing team they judge you on innovation and the service level. For Kiss we thought it was not good enough just to find a radio. We had to think of something that was different and trendy. You’ve got to put on a Kiss FM listeners hat and say, “What would I want to receive that really conveys Kiss FM to me?”
To mark the 50th anniversary of Stanley Kubrick’s blockbuster science fiction film, Glazier Design has created a set of eight stamps that contain secret messages for fans.
Young designers should be taught to think critically rather than waste time learning how to time-manage and compile spreadsheets, says Miranda Bolter, design director at Superunion.
Kempinski, which was founded in Berlin in 1897, is Europe’s oldest five-star hotel group, and has been given a new visual identity by Paris-based studio Work in Progress.
Founded in 1907, the Scouts was set up as an organisation to help young people develop life skills and now, it has a UK membership of 450,000 children and 115,000