‘The one that stands out which we really enjoyed was one for Ribena, where we created a club to draw some of the activity off-pack,’ says Mark Joy, director of sales and promotion company Ingrams. Ribena is aimed at a different audience to something like Tango, and the merchandise needed to be gentler, to appeal the younger age-group. Joy says: ‘They were all bespoke, manufactured in the Far East. We had things like a chuckling berry, a three-and-a-half inch high character that chuckles in an engaging way when you tap the top of his head, a cheering baseball hoop, and a calculator.’ The idea, Joy says, was to take a set of characters and produce good quality toys that kids really wanted, using them to bring the brand alive.
To mark the 50th anniversary of Stanley Kubrick’s blockbuster science fiction film, Glazier Design has created a set of eight stamps that contain secret messages for fans.
Young designers should be taught to think critically rather than waste time learning how to time-manage and compile spreadsheets, says Miranda Bolter, design director at Superunion.
Kempinski, which was founded in Berlin in 1897, is Europe’s oldest five-star hotel group, and has been given a new visual identity by Paris-based studio Work in Progress.
Founded in 1907, the Scouts was set up as an organisation to help young people develop life skills and now, it has a UK membership of 450,000 children and 115,000