‘The one that stands out which we really enjoyed was one for Ribena, where we created a club to draw some of the activity off-pack,’ says Mark Joy, director of sales and promotion company Ingrams. Ribena is aimed at a different audience to something like Tango, and the merchandise needed to be gentler, to appeal the younger age-group. Joy says: ‘They were all bespoke, manufactured in the Far East. We had things like a chuckling berry, a three-and-a-half inch high character that chuckles in an engaging way when you tap the top of his head, a cheering baseball hoop, and a calculator.’ The idea, Joy says, was to take a set of characters and produce good quality toys that kids really wanted, using them to bring the brand alive.
Lume, which has been developed by Imagination, can be used to present research in 3D from fields including science, medicine, astronomy and finance.
True North has carried out the project, which includes a Lego brick-based visual system, a “playful” tone of voice and imagery of children engaging with the kits.
The prime minister revealed the first draft of the UK’s withdrawal agreement from the EU on 14 November, to much controversy and speculation from her peers. We analyse the policies
The Team has created a series of “striking” black and yellow posters, billboards and digital adverts to highlight the consequences of not taking gas safety seriously.