‘The one that stands out which we really enjoyed was one for Ribena, where we created a club to draw some of the activity off-pack,’ says Mark Joy, director of sales and promotion company Ingrams. Ribena is aimed at a different audience to something like Tango, and the merchandise needed to be gentler, to appeal the younger age-group. Joy says: ‘They were all bespoke, manufactured in the Far East. We had things like a chuckling berry, a three-and-a-half inch high character that chuckles in an engaging way when you tap the top of his head, a cheering baseball hoop, and a calculator.’ The idea, Joy says, was to take a set of characters and produce good quality toys that kids really wanted, using them to bring the brand alive.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last