‘The one that stands out which we really enjoyed was one for Ribena, where we created a club to draw some of the activity off-pack,’ says Mark Joy, director of sales and promotion company Ingrams. Ribena is aimed at a different audience to something like Tango, and the merchandise needed to be gentler, to appeal the younger age-group. Joy says: ‘They were all bespoke, manufactured in the Far East. We had things like a chuckling berry, a three-and-a-half inch high character that chuckles in an engaging way when you tap the top of his head, a cheering baseball hoop, and a calculator.’ The idea, Joy says, was to take a set of characters and produce good quality toys that kids really wanted, using them to bring the brand alive.
This year’s results follows a downward trend in popularity for creative subjects both at schools and universities.
The latest announcements also include a “multi-sensory” exhibition inspired by the sea at Oxo Tower Wharf.
As part of our series looking at jobs in design studios, we speak to Pip Fazakerly, developer at virtual reality and 3D design firm Framework Creative, about animating virtual spines,
A new campaign and online resources toolkit looks to overhaul the UK’s “homogenous” design industry