‘The one that stands out which we really enjoyed was one for Ribena, where we created a club to draw some of the activity off-pack,’ says Mark Joy, director of sales and promotion company Ingrams. Ribena is aimed at a different audience to something like Tango, and the merchandise needed to be gentler, to appeal the younger age-group. Joy says: ‘They were all bespoke, manufactured in the Far East. We had things like a chuckling berry, a three-and-a-half inch high character that chuckles in an engaging way when you tap the top of his head, a cheering baseball hoop, and a calculator.’ The idea, Joy says, was to take a set of characters and produce good quality toys that kids really wanted, using them to bring the brand alive.
From a new report about creative skills shortages post-Brexit, to our top picks from Design Manchester 2017, we round up the news from the last seven days.
Starling Crossing is a prototype road design that would see crossings light up as people approach a road and disappear when nobody needs them.
As the retailer marks its 30th birthday in the UK, we visit its immersive house party in London and speak to interior design leader Clotilde Passalacqua.
The BlackBerry Motion has ditched the brand’s signature keyboard and has a 14cm-wide touchscreen, with an Apple-style home button at the bottom.