Appleby Bowers revamps logo for Lucas Fettes

Manchester-based consultancy Appleby Bowers has revamped the brand identity for insurance broker Lucas Fettes & Partners.

It is the first redesign to be undertaken in 15 years. The identity will be implemented across the company’s building signage, stationery, brochures and company magazines.

The redesign features elements of the original logo to create a fresh look for the company. Appleby Bowers is also overhauling the website.

Robin Lucas, managing director at Lucas Fettes, says, ‘We felt the logo needed freshening up to reflect the way the business continues to evolve. The new logo is both clean and sharp.’

Lucas Fettes has an annual insurance broking income of £45m.