Network logo by Blueprint ‘draws the eye’

Running the bath, boiling an egg and a host of other domestic tasks are aided in Japan by the use of timers. Japanese housewares manufacturer LEC has introduced a new range into this crowded market, designed by TKO. The consultancy was briefed to improve the image and quality of the product and appeal to a younger audience. The new coloured range is intended to be easier to grip and has rubber buttons.