The bulk of design work for The National Centre for Popular Music in Sheffield has now been completed and the client expects to start fitting out the building before the end of the month.
Design consultancy Egg created the identity for the complex and is putting the final touches to the signage. The logo will be used on signs, literature, exhibition areas and a range of merchandise the client is currently working up.
“The logo reflects the shape of the building and emphasises its circular aspect. All methods of playing pop music – CDs, records, tapes, turntables and so on – involve some type of circle,” says NCPM chief executive Stuart Rogers.
The three-dimensional aspects of the exhibition have been created by freelance designer Francis O’Connor, with input from Intro on the exhibition’s graphics.
Branson Coates Architecture designed the non-exhibition interior spaces, which include a cafÃ©, bar and foyer.