STD to review C&W literature

Following the rejigging of Cable & Wireless Communication’s design roster, Skidmore Turnbull Design has been briefed to carry out a strategic review and revamp of all the company’s consumer literature.

STD was retained on the roster, which was restructured last month (DW 10 July). The consultancy will look at 80 items of design, copywriting and print.

A communications audit will be followed by a rationalisation programme, and “a new generation of customer-focused literature”, says STD partner Mark Turnbull.

All the new literature should be out in the next few months.