Royal Albert Hall looks at its identity

The Royal Albert Hall is considering redesigning its identity and is understood to have lined up four consultancies to pitch for the job.

The Grade l-listed concert venue is starting a research programme into its brand in the New Year but a spokeswoman says the Royal Albert Hall is ‘nowhere near a shortlist’ yet.

‘The hall has never been properly branded as most outside events [at the Royal Albert Hall] are branded in their own right. It is possible we will look to present [the brand] in a different way,’ she says.

The project is at early stages and the spokeswoman claims that the Royal Albert Hall does not yet know with whom, if anyone, it will be undertaking the research.

The Royal Albert Hall is undergoing an eight-year development and renovation programme, due to be finished at the end of 2003.

Meanwhile, the Royal Albert Hall has appointed Tableau to undertake the design of its 2002 calendars. The ten calendars will be issued to its mailing list and cultural and tourist venues in London and will detail the monthly programmes of events.

The venue was looking for a ‘fresh, dynamic identity’ without being biased to certain events held each month, says a Tableau spokesman.

‘We have adopted neutral, lively images to create impact to ensure response to its range of performances,’ he adds.