Landmark department store Browns of York has appointed John Herbert Partnership to redesign its corporate identity and interiors.
There was no pitch as the consultancy was already in mind after its previous work had been seen, says the store’s managing director Nicholas Brown.
Brown hopes to start work on- site in April and to have it completed by August. Initial work will include the fitting of a new doorway to maximise the benefit of the store’s street corner site – redevelopment of the centre of York has increased footfall near the store considerably in recent years. Interior planning and identity will also be developed.
Brown confirms that if the work by John Herbert Partnership is successful, a second stage – converting more than 1200m2 of space currently used for office and storage to retail – may be undertaken. The store currently trades from the ground and first floors of its site, providing around 3400m2 of retail space.