DIA identity draws up roof restoration

Design in Action has created a new visual identity for Redland Roofing Systems to coincide with its name change from Redland Rooftiles.

The identity went live last weekend, and will now be applied to all brochures, literature and stationery. Design in Action has been working for the Redland group for several years, and has spent the last six months developing a consistent brand proposition for the roofing division.