Gimmicks for geeks

Saatchi & Saatchi Design obviously couldn’t resist a dig at that much maligned creature, the trainspotter, after creating the visual identity for the Midland Mainline railway.

Saatchi & Saatchi Design obviously couldn’t resist a dig at that much maligned creature, the trainspotter, after creating the visual identity for the Midland Mainline railway. For publicity purposes, those cads have sent out notebooks with trainspotterish scrawlings and a collection of souvenirs, including a timetable. We think the exercise exploits a sad and misunderstood section of society for the sake of cheap humour. Genuine trainspotters wishing to make offers for this rare and strictly limited edition collector’s item are welcome to call the DW office, and we will exploit them for hard cash.

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