Saatchi & Saatchi Design obviously couldn’t resist a dig at that much maligned creature, the trainspotter, after creating the visual identity for the Midland Mainline railway. For publicity purposes, those cads have sent out notebooks with trainspotterish scrawlings and a collection of souvenirs, including a timetable. We think the exercise exploits a sad and misunderstood section of society for the sake of cheap humour. Genuine trainspotters wishing to make offers for this rare and strictly limited edition collector’s item are welcome to call the DW office, and we will exploit them for hard cash.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.
Last week, publisher Oxford University Press Education was given a new look by Baxter and Bailey. Now, designers share some of their favourite examples of educational design.
F1’s logo, designed by Wieden + Kennedy last year, could face a copyright dispute because of its similarity to that of a compression tights brand owned by manufacturing giant 3M.
The games company’s Labo kit features flat-pack cardboard sheets that can be transformed into pianos, motorbikes and fishing rods when combined with the Nintendo Switch console.