Saatchi & Saatchi Design obviously couldn’t resist a dig at that much maligned creature, the trainspotter, after creating the visual identity for the Midland Mainline railway. For publicity purposes, those cads have sent out notebooks with trainspotterish scrawlings and a collection of souvenirs, including a timetable. We think the exercise exploits a sad and misunderstood section of society for the sake of cheap humour. Genuine trainspotters wishing to make offers for this rare and strictly limited edition collector’s item are welcome to call the DW office, and we will exploit them for hard cash.
Earth is a kit made up of a model globe and smartphone app that uses augmented reality and artificial intelligence to teach people about the history of the world.
The design studio has created an abstract logo of a bridge reflected on water to represent the charity, which looks to protect and maintain England and Wales’ waterways.
A show at the Lettering Arts Centre in Suffolk will delve into the art of alphabets, tracing the history of communication design from ancient symbols to the sophisticated systems we
This year’s week-long celebration of design will see installations by Kellenberger-White, Studio Frith and Waugh Thistleton Architects, plus a refined, “playful” visual identity by Pentagram’s Domenic Lippa.