Landor creates a Broadway hit

Landor Associates in New York has created a new logo to help brand Broadway. Live Broadway is the new identity for The League of American Theatres and Producers, the 47-year-old trade association for the commercial theatre industry.

The logo will be used to distinguish between “genuine Broadway productions and other forms of entertainment”, says a Landor spokesman. It is being applied to promotional material.

Latest articles

What to do and see at Designjunction 2018

From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon