Silver Hammer’s hit

Silver Hammer has been appointed to design the on-screen identity for a new US Discovery Channel to be launched on cable in April.

The consultancy won the project for Discovery Channel Kids against ten other groups, says Silver Hammer chief executive officer Holly Diefenderfer.

The group, which is currently working on the UK’s Channel 5 on-air branding, has just completed a new on-screen look for Playboy Channel in the US, to launch by the end of March.