422 Manchester has created the identity for Going Places TV, a digital travel television channel that launched this week. The consultancy’s work encompasses presentation graphics, idents, promos, virtual set environments, interactive graphics and title sequences. Graphics were created using footage from a series of live-action shoots and feature ‘aspirational images associated with the holiday experience’, says 422 Manchester senior designer Gareth Price. Going Places’ corporate colours of blue and orange are prevalent in the graphic content, he adds. The channel will enable viewers to book holidays and participate in live holiday auctions.
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