With the smart money on Juergen Teller to bag the Citibank Photography Prize next week, a Germanic photo-shoot has caught our eye in Spin’s latest promotional showcase.
There’s some kinda Wolfgang Tillmanns-meets-socialist realism vibe going on in the group’s work on Deutsche Bank’s employee mag Visuell – images by photographer Henning Bock and art direction by Spin creative directors Warren Beeby and Tony Brook. Have Teutonic financial executives ever looked so stern? Or Russian immigrant office cleaners quite so heroic?
Visuell promotes Deutsche Bank’s extensive art collection, with a new edition out soon.
But could Spin apply the same style to the client’s annual report and accounts? Then we really would say ‘Achtung, baby’.