Nottingham-based group Output has created the identity and house bag for start-up record label Running Records. The identity was inspired by the name of the label, which ‘suggested an athletic theme’, says Output creative director Rob Coke, and the work features ‘a simple typographic style and clean colours’. Graphics are based on ‘running track shapes’ and inspired by Otl Aicher’s Olympic symbols, Coke adds. Running Records will release two albums and ‘three or four’ singles of ‘soulful house and US garage’ this year. The first, Silversun featuring Erin’s Is it Love?, will be available from later this month. Output was appointed in December last year following a pitch against undisclosed consultancies.
Trademarks have been logged for the brand name Internacional Club De Futbol and an associated club crest.
Independent family brewer Badger has undergone a brand redesign, shifting the focus on to their local heritage, with the help of BrandOpus design agency. Founded in 1777, the brewery owned by
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to