Unclear picture of Fitch’s future

The future of the Fitch brand within Cordiant Communications Group’s business portfolio is unclear this week, after weekend press reports suggested CCG would be paring its holdings down to the ad agency Bates Worldwide.

Fitch Worldwide is currently part of a four-strong ‘core group’ of businesses also comprising Bates, Healthworld and direct mail specialist 141. However, Fitch global chief executive Paul Stead would not be drawn on Fitch Worldwide’s future status.

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