Bath consultancy Mytton Williams has helped to redesign packaging for Clark’s shoecare range, in conjunction with Clark’s in-house design team. The designs have been applied to a range of 20 products using restyled metallic packs to reflect the colour scheme used in the chain’s retail interiors. Black and white photography aims to inject a sense of lightheartedness into the design, says a Clark’s spokesman. ‘The new packaging complements the changes that we are making to our shops and product ranges. It makes the products appealing to the customer and encourages our assistants to promote the products with a new confidence,’ he says.
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