Bath consultancy Mytton Williams has helped to redesign packaging for Clark’s shoecare range, in conjunction with Clark’s in-house design team. The designs have been applied to a range of 20 products using restyled metallic packs to reflect the colour scheme used in the chain’s retail interiors. Black and white photography aims to inject a sense of lightheartedness into the design, says a Clark’s spokesman. ‘The new packaging complements the changes that we are making to our shops and product ranges. It makes the products appealing to the customer and encourages our assistants to promote the products with a new confidence,’ he says.
To mark the 70th anniversary of the Universal Declaration of Human Rights, 30 female artists and designers from across the world have designed prints representing our fight for equality, from
The new logo acts as a “plinth” for other content while the creative campaign features different fabric backgrounds to reflect the “range of personalities” that attend the fair.
The new ultra-marathon series runs five-day, 250-kilometre races across the world, and looks to appeal to people of all skill levels, whether they are running “novices” or long-distance “experts”.
Pantone has made a name for itself as a colour trend-setter, telling the world it knows what shade will dominate everything from fashion and packaging, to art and furniture the