London branding specialist QED has created a range of in-store merchandising, window displays and point-of-sale material for Hugo Boss’ spring 2000 collection. The new style will be included in a marketing ‘look book’ for individual branches to adopt if they choose. QED creative director Jeff Woolnough explains: ‘We are not implementing the design guide across the group as it is up to the individual franchises to do so.’

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First look at London Design Festival 2018

This year’s week-long celebration of design will see installations by Kellenberger-White, Studio Frith and Waugh Thistleton Architects, plus a refined, “playful” visual identity by Pentagram’s Domenic Lippa.