London branding specialist QED has created a range of in-store merchandising, window displays and point-of-sale material for Hugo Boss’ spring 2000 collection. The new style will be included in a marketing ‘look book’ for individual branches to adopt if they choose. QED creative director Jeff Woolnough explains: ‘We are not implementing the design guide across the group as it is up to the individual franchises to do so.’
The campaigning organisation, which comprises over 10,000 members, needed an identity that would align it in the modern cultural landscape.
The Parisian illustrator is well-known for her playfully proportioned women and colourful characters — but where does this style come from?
The app has been given a new visual identity in an attempt let customers order food and drink while maintaining social distancing.
We speak with Usha Raghavachari, director of D-Ford’s London innovation lab, about human-centred design, getting to know customers in forensic detail, and calling “babies” ugly.