Digest

London branding specialist QED has created a range of in-store merchandising, window displays and point-of-sale material for Hugo Boss’ spring 2000 collection. The new style will be included in a marketing ‘look book’ for individual branches to adopt if they choose. QED creative director Jeff Woolnough explains: ‘We are not implementing the design guide across the group as it is up to the individual franchises to do so.’

Latest articles

First look at London Design Festival 2018

This year’s week-long celebration of design will see installations by Kellenberger-White, Studio Frith and Waugh Thistleton Architects, plus a refined, “playful” visual identity by Pentagram’s Domenic Lippa.