London branding specialist QED has created a range of in-store merchandising, window displays and point-of-sale material for Hugo Boss’ spring 2000 collection. The new style will be included in a marketing ‘look book’ for individual branches to adopt if they choose. QED creative director Jeff Woolnough explains: ‘We are not implementing the design guide across the group as it is up to the individual franchises to do so.’
As part of our series looking at jobs in design studios, we speak to Pelin Morris, wayfinding graphic designer at Endpoint, about her fascination with human behaviour, why she observes
Learn about London’s street signs, visit an exhibition about brilliant craftswomen and find out whether you’ve won a coveted Design Week award.
The 36-year-old cultural event has a new, reversible campaign identity for this year, which features comic strips that tell different tales depending on which way they are read.
The new events space by Mary Duggan Architects can be adapted with translucent curtains that sweep across the room to mark out different areas.