The identity of a soon-to-launch Asian interest channel has been designed by Myriad Creative for digital satellite TV. Channel East, privately owned by the Bhabra family, aims to deliver a new generation of progressive programmes reflecting contemporary and traditional Asian culture in modern Britain. It launches at the end of the month. Myriad has created eighteen on-screen stings and a print version of the identity, which will be launched from broadcast studios in Hayes, Middlesex. ‘Our aim is to deliver a new generation of progressive programmes embracing the reality of the British lifestyle and Asian culture in the 21st century. Myriad has produced a range of executions that reflect these unique values,’ says Channel East director Pom Bhabra. ‘Channel East was very clear that the identity should look and feel very contemporary,’ says Myriad creative director Nick Paterson-Jones. ‘Channel East is talking to a market that few mainstream broadcasters have attempted to speak to, so we knew that it was important to pay very careful attention to the cultural subtleties that are involved. With so many elements and considerable scope from our client, we were in a position to push a few boundaries,’ he adds.
Pentagram partner Marina Willer’s team has created an overarching visual system for literary event, Hay Festival, and its many global offshoots and projects, in a bid to bring clarity to
No, No, No, No, Yes editor, David Dunn, tells us what he has learned about creating a winning book cover.
The Welsh political party has suggested it may be changing its name to the New Wales Party, in a bid to be more “inclusive”, particularly towards non-Welsh speakers. We look
The online streaming service will work on a range of screens, from TVs to tablets, and will let players switch from watching games on YouTube to playing them instantly.