The Australian Tax Office is launching a revised brand and communications strategy, following a six-figure project undertaken by Landini Associates.
The Sydney-based office was commissioned following a government tender, with a task to increase compliance with the tax office by making the taxation process easier for the public and businesses.
Landini has developed new ways to apply the existing brand, carrying out extensive ‘information design’ projects to identify different brand languages, typography, fonts and visual elements – such as style of photography – that can be applied to specific target groups. The work will run across all publications, including newsletters, intranet, Internet, guides and tax charter documents.
The consultancy is also developing further customer contact points and is designing the interior scheme for a raft of customer help centres, due to open across Australia later this year.
‘This is one of the most involved projects we have ever taken part in. We have taken a very holistic view of the brand and how it should behave. It is one of the largest projects undertaken by the ATO,’ explains Landini Associates managing partner Stephen Cribbett.
The work follows the opening of the group’s first UK studio last year in London, headed up by Cribbett (DW 28 October 2004).