Client demands trigger global expansion at Gyro

Gyro Group is planning to bolster its creative offer with a raft of additional international offices and the appointment of creative directors around the world.

Imagination designer David Chamberlain has been appointed creative director of the group’s New York office and will take up the position on 15 February. Chamberlain has art directed design projects for Samsung, Guinness, and Mazda since he joined Imagination from Fitch London in 2000.

Gyro, now 130-strong, defines itself as an integrated communications specialist, and is set to open offices in Germany, France and Madrid over the course of 2005. This follows the opening of its Dublin office two months ago.

According to Gyro Group chief executive Gary Brine, the group is aiming to recruit for its other creatives locally.

‘Our expansion is driven by client need, so in the next month or two we will open a Hamburg office, which has a great creative environment, which will be run by a local general manager and creative director to be confirmed,’ says Brine.

‘We are also looking to acquire an integrated group in Paris. We think that for the French market it will be better to expand by acquisition because of the particularities of doing business there.’

‘At the end of this year we are then looking to open an office in Madrid. We see great potential for this market, which is part of the emerging group of southern European markets,’ Brine continues.

Brine insists that the expansion plans are about creating a credible international network in response to client requirements, rather than building an offer that might interest investors.

‘I guess we’ll look again when we have established ourselves as a market leader,’ he adds.

Gyro Group also has European offices in London, Amsterdam and Stockholm.

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