Growth at BMW Designworks

BMW is expanding the branding capabilities of its design consultancy service BMW Designworks USA, and has appointed Paul Wylde, former senior consultant at Interbrand, to the new role of creative director with the advanced communications department.

Wylde will focus on ‘transferring brand strategy to design language’ and will oversee consumer trend analysis. He will start on 21 February and will be working from BMW’s creative headquarters in Los Angeles.