Books

The Art of Identity: creating and managing a successful corporate identity by Mark Rowden; The Artist’s Body by Tracey Warr.

The Art of Identity: creating and managing a successful corporate identity by Mark Rowden is published by Gower and retails at £45. The book offers an insight into the creation, management and measurement of identity and also why the right identity can transform an organisation.

The Artist’s Body, published by Phaidon Press is edited by Tracey Warr and retails at £39.95. Amelia Jones is the survey author – she discusses performance and body artists in the context of social history. The book covers the Body Art movement, profiling early pioneers such as Marcel Duchamp and Jackson Pollock all the way through to today’s exponents.

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