C eye focuses on MDA as part of global growth

London consultancy C eye was due to finalise a deal to acquire an 80 per cent stake in Hong Kong corporate identity and packaging group MDA as Design Week went to press.

C Eye has also held talks with Paris consultancy SP3 and design groups in New York with regard to similar deals. C Eye business development director Mark Pinder says the company is planning a greater international presence as it seeks to win accounts with larger client companies.

C Eye is planning to specifically target the airline sector, and has appointed Caroline Beacher, former marketing director of Cathay Pacific, as a consultant to help achieve this goal.

A working agreement between MDA and C Eye had been in place for some time. “In recent years we have built up a good track record there [in Hong Kong].

“However, a dedicated headquarters in this region would enable us to provide our global clients with both strategic branding and implementation on a whole new level,” says Pinder.

MDA’s name will be changed to C Eye under the deal, though all management and staff in Hong Kong will be retained. They will report to C Eye director Lucy Butler, who will be based in London. The undisclosed price C Eye pays for MDA will be related to the company’s future performance.

Pinder says C Eye values its independent status, but adds, “We would like to expand our international coverage and this acquisition would form a valuable part of that plan.”

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