Environmentalist for freedom of information

When he compiled The New Journalism, writer Tom Wolfe outlined how real life was more dramatic than any fiction could ever be.

Recent events at London branding group Brand Environment pay testament to this theory, possibly topping the list of employee horror stories.

An enlightened (now ex-) employee chose last week to e-mail all her acquaintances with some new found spiritual wisdom and details of a cultish-sounding get-together in London. She also chose to include among the recipients of her wisdom what appeared to be the company’s complete database as well.

Unluckily for Be, the groups footer boldly attached the company’s signature to each and every one, forcing them to quickly send an apology in bulk.