Ford opens Soho design studio

Ford UK is extending its European design facilities and capabilities with the acquisition of a brand new six storey office block in Soho, central London. The building is due for completion next year.

The new 2966 sqm design base in Broadwick House, Broadwick Street, designed by architect Sir Richard Rogers, will operate in addition to the motor company’s existing European design studios in Dunton, Essex and Merkenich in Germany.

A Ford spokesman says one of the office’s main areas of concern will be “advanced vehicle design. It will be a new facility for Ford and all our existing design facilities will remain.

“London is a very lively centre of creativity and we want to expand our design horizons, knowledge and influence in terms of what we do in the future,” he adds.

He says that plans are still at an early stage, but adds that the new premises will house a combination of existing design staff and new recruits.

The site will also include a restaurant and retail space, though there are no definite plans as to what form they will take.

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