Navy Blueprint of Milknosugar

Navy Blue has created the corporate identity and website for a new ideas, concept and copywriting consultancy called Milknosugar. The group works in all areas of communications including name generation, websites, brainstorming, corporate literature, branding and advertising.

It has worked in conjunction with several consultancies, including Start Design, The Attik and Navy Blue, on projects for the likes of Virgin Group, Microsoft and the Millennium Dome.

“The name comes from the belief that every good idea evolves over a cup of tea and the perfect blend is, of course, milknosugar,” explains Milknosugar partner Greg Sheridan.

Navy Blue group marketing manager Chris Bird adds: “The new identity is a logotype of Milknosugar, and on the reverse of all printed collateral is a full bleed image of scrunched up balls of paper, symbolising how words and verbal ideas are crafted.”

The colour palette includes white, magenta, cyan and green.

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