Phosphorus tunes in to TV work

A 12-strong interactive TV consultancy called Phosphorus launched last week in London. As well as offering design services, it aims to tie up with other marketing services groups.

Founded by former Static 2358 creative manager Simon Smith, former ad executive Richard Forbes-Robertson and interactive TV writer Jon Dobinson, the company has been reborn from advertising outfit Other.

Phosphorus will initially work on interactive TV advertising, says Dobinson, although the aim is to offer a full range of consultancy services. It is currently working on an interactive ad project for a German car company.

“We see an important opportunity for creating content, but wherever there is an opportunity we will look to take advantage of it,” says Dobinson.

“The key services we will be offering will be across the board. This will include consultancy on interactive TV, production and implementation, both with clients and on behalf of service agencies,” he continues.

Dobinson believes that the lack of clarity of information concerning digital TV platforms provides a niche for consultancy services in this area. Sometimes not even the platform owners themselves know the extent of what their technology can do, he adds.