Boddingtons’ launch of a new beer called Boddingtons Manchester Gold is being supported by a series of four posters designed by Scope Creative Marketing in Sheffield. Art directed by Scope’s assistant creative director Richard Sharp, the posters feature black and white photography by David Short. The consultancy is also working on further promotional material for the new brew, which is packaged in cans designed by Jones Knowles Ritchie.
The visual refresh hopes to make the data-heavy environmental and energy resources magazine stand out from its competitors.
D&AD foundations director Paul Drake advises design graduates and those studying to make the most of the current spirit of “generosity” in the industry.
Highlighted shirts for the upcoming season feature graphics inspired by the teams’ cities as well as more sustainable manufacturing techniques.
The Mars Rover was launched at the end of July in the hope of confirming whether there has been past life on the red planet.