Boddingtons’ launch of a new beer called Boddingtons Manchester Gold is being supported by a series of four posters designed by Scope Creative Marketing in Sheffield. Art directed by Scope’s assistant creative director Richard Sharp, the posters feature black and white photography by David Short. The consultancy is also working on further promotional material for the new brew, which is packaged in cans designed by Jones Knowles Ritchie.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.