Brief

Boddingtons’ launch of a new beer called Boddingtons Manchester Gold is being supported by a series of four posters designed by Scope Creative Marketing in Sheffield. Art directed by Scope’s assistant creative director Richard Sharp, the posters feature black and white photography by David Short. The consultancy is also working on further promotional material for the new brew, which is packaged in cans designed by Jones Knowles Ritchie.

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