Boddingtons’ launch of a new beer called Boddingtons Manchester Gold is being supported by a series of four posters designed by Scope Creative Marketing in Sheffield. Art directed by Scope’s assistant creative director Richard Sharp, the posters feature black and white photography by David Short. The consultancy is also working on further promotional material for the new brew, which is packaged in cans designed by Jones Knowles Ritchie.
As part of our series on design in 2019, Miraphora Mina, co-founder at design studio MinaLima, looks at what will happen in graphic design over the next 12 months.
Michael Johnson, founder at studio Johnson Banks, discusses whether the new branding, which drops the Mastercard name and keeps only its two overlapping red and yellow circles, will work better
The Pentagram partner created the identities of both Fantastic Beasts films, as well as the overarching brand for the Wizarding World, which encompasses the Harry Potter and Fantastic Beasts franchises.
A highlight of the retail concept is a “trial space” resembling a basketball court, which features the brand’s manifesto in Arabic.