Aimed to appeal to the average customer and computer boffin alike, Orange’s World Wide Web site has been launched. The site was designed by Wolff Olins’ interactive media team. The consultancy originally created the name and visual identity for the telecommunications company. ‘When we created the Orange brand we wanted everything the organisation does to reflect the values we had defined. The Web site does that by being straightforward, dynamic and refreshing,’ says Wolff Olins project leader for Orange, Keith Kirby. The site can be found at

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