Aimed to appeal to the average customer and computer boffin alike, Orange’s World Wide Web site has been launched. The site was designed by Wolff Olins’ interactive media team. The consultancy originally created the name and visual identity for the telecommunications company. ‘When we created the Orange brand we wanted everything the organisation does to reflect the values we had defined. The Web site does that by being straightforward, dynamic and refreshing,’ says Wolff Olins project leader for Orange, Keith Kirby. The site can be found at www.orange. co.uk.
The company’s new collation of research puts forward the case on how technology, such as wearable devices and touchscreens, can be used to ease loneliness and depression in over 50s.
Pentagram partner Marina Willer’s team has created an overarching visual system for literary event, Hay Festival, and its many global offshoots and projects, in a bid to bring clarity to
No, No, No, No, Yes editor, David Dunn, tells us what he has learned about creating a winning book cover.
The Welsh political party has suggested it may be changing its name to the New Wales Party, in a bid to be more “inclusive”, particularly towards non-Welsh speakers. We look