Aimed to appeal to the average customer and computer boffin alike, Orange’s World Wide Web site has been launched. The site was designed by Wolff Olins’ interactive media team. The consultancy originally created the name and visual identity for the telecommunications company. ‘When we created the Orange brand we wanted everything the organisation does to reflect the values we had defined. The Web site does that by being straightforward, dynamic and refreshing,’ says Wolff Olins project leader for Orange, Keith Kirby. The site can be found at www.orange. co.uk.
The new branding centres upon a dynamic R logo, which intends to evoke the “gestural quality of a dancer in motion”.
The UK-based social organisation has a new name, five-year strategy plan and “dynamic, moving identity” system.
As part of our coverage of 2022’s graduate season, we’re talking with a selection of graduates from around the UK about their work, practice and future plans.
On behalf of the US government, Span studio has created the new branding for the invasive fish species.