Crescent Lodge has designed a signpost which made its debut in north London’s Islington last week. Erected by local tourism agency Discover Islington, the 2.4m-high sign features a cut-through i and sports a map highlighting local attractions. The sign is sponsored by the nearby Business Design Centre. Discover Islington hopes more of the signs will be erected in the borough. Lynda Brockbank, director of Islington-based Crescent Lodge, says a second sign is likely, with the long-term aim being to have one at each of the borough’s gateways. Each sign will be designed to fit in with its specific local environment.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.