Spencer Landor has designed the corporate identity for new financial consultancy New Media Investors.
The company will advise on mergers and acquisitions and on raising equity in the area of new media. It is the brainchild of Tom Teichman, a former deputy chairman and head of corporate development at on-line media service MAID.
Teichman’s vision for New Media Investors was the inspiration behind the identity, according to Spencer Landor creative partner John Spencer.
“The ‘faces on screen’ symbol is a visual interpretation of interfacing deals and its bright lively treatment is a reflection of Tom’s personality, which will be the driving force behind the new venture,” says Spencer.