Burnthebrook has developed an identity for the Derby Playhouse, as part of the theatre’s move to attract younger audiences and build its reputation nationwide.
The consultancy, which has been working on the project for almost 12 months, has developed signage, stationery, brand guidelines and a corporate brochure, in addition to the visual identity.
Burnthebrook partner Phillip Newson says the consultancy was briefed to deliver a clean, simple and modern image that represented the theatre’s central role within the local area.
‘[The theatre] is community based and wants to include more [people], but it was finding it hard to do that and wanted a new image to more accurately represent its objectives,’ he says.
‘The identity represents the theatre as a central point in the community. The outer circle can symbolise the inclusion of the community within the Playhouse or ideas emanating out to the community,’ adds Newson
This is the first time the theatre has worked with a design consultancy and Burnthebrook was appointed on recommendation without a pitch.
As part of the project the theatre will also launch revamped interiors by Matthew Montague, to support the new branding, later this year.
A light sculpture created by Martin Richmond has also recently been installed.