Richard Plum is to design sets for ITV’s revamped Blind Date series hosted by Cilla Black, set to launch in the autumn as part of a bid by the channel to improve the programme’s falling ratings.
An LWT spokeswoman says the update is part of the channel’s on-going commitment to review formats and refuses to confirm the channel’s investment in the programme or whether screen graphics and titles will also be reviewed.
‘We are always looking at new formats and ways to move programmes forward,’ she says. ‘I don’t know if titles and graphics will change or who will be working on them.’
Plum says the consultancy was briefed to give the programme a more modern and open feel.
‘Black is reinventing herself and the show needed a facelift too,’ he says. ‘The sets will look very different. We’ve used high-tech materials, lots of metal with an iridescent, burnished finish and lighting plays an important part.’
Plum was appointed following a creative pitch earlier this year. Lighting is by Mark Kenyan.