Red Devil, has brought out Ergo 2000, a range of ergonomic tools billed by the company as “the first hand tools that didn’t forget the hand”. Product design and packaging are by New York consultancy Deskey Associates.
All eight models including the wall scraper (pictured), feature the same ergonomically designed cushioned handles.
The launch is an attempt to increase the 124-year-old company’s share of the current booming DIY and hardware market in the US, according to a Deskey spokesman.
“The new tools are more comfortable and easy to use. They’re even good-looking,” says Deskey executive vice- president and director of industrial design Jim Warner.
The consultancy is now going on to redesign the whole Red Devil product line, starting with wood scrapers and dry wall tools, all of which will go on-shelf this year.
Deskey is also in discussion with the manufacturer to redesign the Red Devil logo.