Clothing store is given a label

Marketplace Design has created the corporate identity for a new company, Atelius, formed by the merger of two specialist clothing divisions of the Cadogan Group.

Classy Rags, a corporate clothing company, and Multifabs, which produced protective clothing, have joined to form one group providing a “head to toe service”.

The new name was developed in conjunction with Interbrand, and is derived from the French – atelier – for an artisan’s studio, but given a Latin ending for a strong tone.

The company’s identity features a deep red letter A, resembling a seal.

Latest articles