WPP identity group moves into research

Rolf Wulfsberg has been appointed executive vice-president, managing director of Anspach Grossman Enterprise and will head up the company’s new enterprise performance research division.

Wulfsberg was previously president of the customer research division at Research International USA, which, along with Anspach Grossman Enterprise, is also owned by WPP Group.

The division currently has no other staff, and an Anspach Grossman Enterprise spokeswoman could not comment on how many employees would be brought in.