Boxer has a jab at literature for US fashion label

Birmingham-based Boxer has designed spring/summer 2003 literature and point-of-sale material for US fashion label Liz Claiborne’s European markets, which go in stores across the UK and Europe from this week.

According to Boxer account manager Sonia Richardson, the work is themed around ‘live for the moments’, and will focus on people taking time out to relax and discover places of beauty – this is a slightly different approach from the US, where the same strapline applies to a women’s circle of friends and family.

The 37-page, A6-size brochures adopt a minimal approach, with the corporate colours of silver and white to the fore. A landscape brochure has been created for the Liz Claiborne collection and a portrait brochure for the company’s sizes 16 to 24 Elizabeth range.

‘It’s a clean layout, with no type – just the photographic work. All the product information is in a fold-out flap at the back,’ says Boxer designer Stuart Ruff, who is responsible for the creative work.

Imagery from the campaign, shot by photographer Chris Kramer, is also being used in window displays at the brand’s only UK standalone store in Regent’s Street, London.

Boxer, which won the work without a pitch, is already working on ideas for the next autumn/winter season.

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