Know your audience…

Know your audience is a long-held design tenet and four postgraduate designers at Royal College of Art have been truffling around with their latest target market – pigs. According to the press release, pigs are among the most intelligent animals on the planet and keeping them in confined spaces leads to boredom and frustration. Sound familiar to anyone in the artworking studio? The students have created two toys for the pigs and hope to raise ‘squeals of delight down on the farm’. How, we wonder, will an egg-shaped rubber ball full of ‘roughage’ ease porcine frustration? Answers on a postcard.

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