Education advisory and regulatory body the General Teaching Council of England has awarded a three-year design and branding contract to Anderson Norton Design for the third consecutive time.
The consultancy pitched against a shortlist of six other groups. AND partner Justin Anderson says, ‘It wasn’t a given that we would get the contract again. We felt that after six years [the GTCE] might want a new and fresh approach.’
The win comes as the GTCE moves into a phase where design and brand will become even more crucial in carrying across education policy and views to teachers. It is about to embark on a consultation to evaluate the future of the teaching profession and consider its approach, support and code of conduct.
The role of a graphic designer will be crucial in interpreting what teachers are saying and in communicating some of the difficult concepts that the consultation hopes to address, says a spokesman.
AND has previously worked on projects including the GTCE’s magazine (pictured) and a sub-brand for its Teacher Learning Academy.