The nation’s cereal lovers are at peace again. Kellogg’s has renamed its cereal that ‘turns the milk chocolatey’. It will now be known as… Coco Pops. The decision to change the name from Choco Krispies back to its original title followed Kellogg’s telephone and Internet poll, in which 92 per cent of voters opted to revert to the original name. Coco Pops was renamed Choco Krispies last year after real chocolate replaced cocoa in the recipe. ‘It’s the first time consumers have decided on a brand name,’ claims a Kellogg’s spokeswoman, who says the jingle will also return. ‘It would make sense as the whole population is singing it,’ she laughs.
Ex-Design Council CEO John Mathers and creative director Bill Wallsgrove have co-founded a branding consultancy, which will look to improve the creative image and strategy of charities to help them
Jones Knowles Ritchie has rebranded the charity — which helps young people from disadvantaged backgrounds get into their dream careers — with a playful, animated “o” symbol that “climbs the
Alan Bishop, former CEO at the Southbank Centre, has replaced Kampfner as head of the independent organisation, with a view to look for another chief in the long-term.
The funeral comparison service has taken on new name Beyond, and design studio SomeOne has given it a new identity centred around a three-dimensional, cartoon man, which looks to counter