The nation’s cereal lovers are at peace again. Kellogg’s has renamed its cereal that ‘turns the milk chocolatey’. It will now be known as… Coco Pops. The decision to change the name from Choco Krispies back to its original title followed Kellogg’s telephone and Internet poll, in which 92 per cent of voters opted to revert to the original name. Coco Pops was renamed Choco Krispies last year after real chocolate replaced cocoa in the recipe. ‘It’s the first time consumers have decided on a brand name,’ claims a Kellogg’s spokeswoman, who says the jingle will also return. ‘It would make sense as the whole population is singing it,’ she laughs.
North’s redesigned identity for the UK’s largest civil liberty group is an attempt to undo its association with “Westminster elitism”.
Just months ago, the people now hailed as “Key Workers” were labelled “unskilled” – now, Manchester-based designer Oldham wants us to remember their value long after the pandemic ends.
Design Week wants to know how you’ve been affected by the coronavirus pandemic and whether you’ve been able to interact with the government’s financial support packages.
As COVID-19 changes the events landscape, with delays to events as big as the Olympics, designers discuss how brands like Tokyo 2020 can adapt – and possibly even thrive.