The nation’s cereal lovers are at peace again. Kellogg’s has renamed its cereal that ‘turns the milk chocolatey’. It will now be known as… Coco Pops. The decision to change the name from Choco Krispies back to its original title followed Kellogg’s telephone and Internet poll, in which 92 per cent of voters opted to revert to the original name. Coco Pops was renamed Choco Krispies last year after real chocolate replaced cocoa in the recipe. ‘It’s the first time consumers have decided on a brand name,’ claims a Kellogg’s spokeswoman, who says the jingle will also return. ‘It would make sense as the whole population is singing it,’ she laughs.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last