Design Bridge has created a new brand identity for the Wall’s Viennetta range of ice cream products. The new livery goes is launched in 16 countries this week. Featuring soft-focus photography and a graduated colour scheme to represent different flavours, the brand targets female customers in their 30s with families.
The Australian energy start-up Edify was founded in 2015 but needed an identity to match its “established success” and wider work network.
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.
The visual identity — which includes a new golden logo — (almost) leaves out its famous kangaroo as Australia looks to tell other stories.
The funding is in partnership with UKRI, and will award up to £150,000 to projects which “trial ways to implement refill infrastructure”.