Digests

Design Bridge has created a new brand identity for the Wall’s Viennetta range of ice cream products. The new livery goes is launched in 16 countries this week. Featuring soft-focus photography and a graduated colour scheme to represent different flavours, the brand targets female customers in their 30s with families.

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How to become a: copywriter

As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where