Clarity, generosity, skills and… passion! I would add this quality to comments (Comment, DW 14 May) on the definition of creativity.
Communicating the message with passion means putting something of yourself into every project. Some designers even sacrifice career prospects because they care so much about their work that they are unwilling to compromise. Don’t cut off your nose to spite your face, but have passion for your craft.
Creative and managing director
Still Waters Run Deep