Passion for the message will show in the design

Clarity, generosity, skills and… passion! I would add this quality to comments (Comment, DW 14 May) on the definition of creativity.

Communicating the message with passion means putting something of yourself into every project. Some designers even sacrifice career prospects because they care so much about their work that they are unwilling to compromise. Don’t cut off your nose to spite your face, but have passion for your craft.

Anita Brightly-Hodges

Creative and managing director

Still Waters Run Deep

London E1

Latest articles

Remembering Jon Daniel: 1966-2017

We look back on the life and work of the Design Week columnist, independent creative director and social activist “who helped put black participation on the political map”.