CREDIT CARD clearing group Card Clear has appointed Rufus Leonard to develop a distinctive look and feel to its communications work.
The client is seeking to compete against a broader range of activity, from high street retailers to on-line stores, following recent growth and acquisitions, says Card Clear marketing director Nick Caunter.
“We are now at a critical stage in the development of the group. Most of the key building blocks are in place. We now need to raise our profile among card issuers, major retailers, oil companies and e-commerce specialists.”
Rufus Leonard has been appointed for the range of marketing consultancy, communications and technology skills it will bring to the project.