Cambridgeshire County Council has commissioned sculptor and designer Gerry Judah to design visual concepts for the first new bridge over the River Cam in 40 years. Working with engineer Whitby Bird, Judah says the form of the cycleway-cum-footbridge has not been finalised: ‘We are going to bring a bit of art into the bridge through the lighting and detail; we might even create something that illuminates as you walk over it.’ The bridge is due to open in September 2005.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.